How Offline Shops Can Wow Customers Digitally!

Happy shopper w phone

After the boom of online shopping, questions have been raised on how offline shopping can retain current customers and attract online shoppers.

Offline shopping has built more credibility as customers can see, feel, and try the products, unlike online shopping, which none of these can be done and the credibility of the owner is unknown. Furthermore, pictures of the products are often doctored.

These advantages of offline shopping has been largely superseded by the advantages of online shopping such as:

  1. Easy access. Customers can view and order anytime and anywhere.
  2. Constant connection with customer. Customers can be reached with promotions and deals through an online communication channel.
  3. Personalised services. Customers can be recommended with preferred products based on their previous online shopping history.

On the other hand, hundreds of thousands of customers visit offline stores every day. However, the moment shoppers leave the stores, there is no channel of communication to reach them with promotions. Thus, offline stores have no clue of each customers’ preferences unless they are members. There is also no constant connections with offline shoppers, thus making it more challenging to provide personalised services to them at the right time.

To confront online shopping, offline businesses should renovate their customer relationship establishment process and provide customers with personalised services instead of traditional mass marketing.

The current approach of establishing customer relationship is through the traditional loyalty card program, which is relatively cumbersome as customers have to fill up a long form and is costly for stores to print and issue membership cards.

Are there other more cost-effective measures to establish customer relationship more seamlessly?

Thinking out of the box, the solution is through a digital platform to collect e-receipts and loyalty points in one tap with the mobile phone. Collected information allows merchants to better understand customers’ purchasing behavior, loyalty point usage and redemption patterns through data analytics. With that, they are more able to customise a relevant marketing message to send out to specific customer segments.

Customers will be wowed with such a service when they are able to store their receipts digitally for reimbursement, warranty or expense management purposes, and also be able to track their loyalty points and redeem items.

To discover how our digital solution can renovate your offline businesses, please check us out at: https://www.tapidata.com/portal/merchant/

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Mobile phones for payment VS e-receipt & loyalty points retrieval – What do Singaporeans prefer?

Mobile walletThere has been an explosion in mobile-enabled products and services in developing countries across Asia Pacific lately to meet new customer needs. Recently, Near Field Communication (NFC) has been positioned to be the next-in-thing in the mobile payment services sector implemented by banks who are driving contactless payment. South Korea and Japan have amongst the highest adoption levels of NFC.

However, the adoption rate of NFC for payment in South-east Asia has not been outstanding yet, especially in Singapore.

Could it have been that customers are required to replace their SIM card for NFC payment and thus they would rather choose other convenient payment modes?

Or could it be that Singaporeans feel insecure paying with their mobile phones?

How do we reinforce the behaviour of customers to increase uptake of NFC technology if not for payment?

Tapidata has developed a unique technology that allows customers to tap their mobile phones or EZ link/Flaspay cards on the NFC device to retrieve e-receipts and loyalty points real-time into their mobile phones.

Tapiwallet App smartly organises their receipts and presents users an expenditure chart to track their spending. Customers do not have to keep countless number of receipts for reimbursement and warranty purposes. Furthermore, customers now have visibility of their loyalty points and would know when will be the right time to buy more, how much more, and when to redeem. That saves merchants a whole lot of money on receipt, loyalty card printing, and manpower to sort loyalty points manually.

With direct access to customers, merchants are able to send out customised promotional adverts to various customer segments based on their preferences through Tapidata’s marketing intelligence capabilities.

For more information, go to https://www.tapidata.com/

Download Tapiwallet at your Playstore today!

Sign up now at https://www.tapidata.com/portal/customer/signup!

Make life easier with Tapidata in 2015!

2015

The beginning of a new year is always a great opportunity to evaluate your spending and needs, and identify chances to save money and go forward.

New Year’s resolutions do not just mean to go to gym more often or eat a better diet—they can also be a chance to make some much-needed changes to yourself to make life much easier and better. Receipt and expense management is becoming an increasingly important part in our daily life. It is tedious, time-consuming but necessary in many cases, like warranty, replacement, and reimbursement purposes. Here are three resolutions that Tapidata can help:

Get organized: Tapidata can help you get your digital receipt on the mobile phone right after purchase. At the same time, it is automatically organized by time, stores, and categories (like food, beauty, sports, etc.) for you. Beautiful graphs will tell you clearly where your money goes, saving your hours.

Be more assertive: This advice has implications that touch on virtually every facet of life. When it comes to expense management, assertiveness will assure that you are aware with your spending, for example on fast food, and help you to be more mindful of all purchases your make for your health purposes.

Be more wise in spending: When comes to deals and promotions, going for something that you need not something that is cheap. Tapidata knows your preference and needs better and can provide you the right deals at the right time.

Join Tapidata now and make a difference in 2015!

For more information, visit https://www.tapidata.com today!

TapiWallet mobile app is available at Google Playstore!