Tapidata is one of the lucky eight selected by Mediacorp

Press Release

MediaCorp selects eight innovative start-ups for its Mediapreneur incubator

Singapore, 23 July 2015 – Singapore media company MediaCorp today announced the selection of eight innovative start-ups for the Mediapreneur, its incubator programme to nurture high potential technology companies for the media industry.

The Mediapreneur provides start-ups with seed funding, intellectual property, mentoring, a conducive working environment and networking opportunities to charge their growth and development into successful innovation companies.

The selected start-ups are:

1) Infini Videos, which provides a fast and inexpensive application for video professionals to edit and publish mobile-oriented interactive videos

2) Nomster, offering a fun mobile gaming and food application that redefines customer engagement for F&B outlets

3) Spotted!, which puts a creative spin on gaming to counter the lack of customer attention and engagement in traditional advertisements

4) Singapore Volaire, providing a mobile platform for merchants selling perishable products to offer special deals to potential customers in close proximity, quickly and effectively

5) Voice2Choice, delivering a revolutionary technology that produces synthesised voice that is personalised using the vocal characteristics of individual speakers

6) eOasia, presenting an online booking platform offering unique personalised travel experiences in Asia to travellers looking beyond traditional holiday tours

7) Tapi Data Solutions, developing a novel e-receipt technology which improves checkout efficiency at the point-of-sale while allowing retailers to gather valuable customer insights

8) Muuyu, offering a novel solution that connects teachers and students online in real-time across the world for interactive wellness classes

These start-ups were selected from a strong pool of 80 applicants. On the selection criteria, Dr Francis Yeoh, Executive Director of the Mediapreneur programme, said, “A combination of business acumen, technical skills and importantly, the ability to deliver were key determinants in our decisions, but we also paid a lot of attention to the drive, determination and hunger for success that each team demonstrated.”

Mr Guillaume Sachet, MediaCorp’s Head of Strategic Planning said, “We are delighted to open our doors to these eight start-ups whom we have carefully selected. Once admitted to the programme, they have access to MediaCorp’s proprietary content and our media platforms to validate their hypotheses, tweak their business model and pivot from their original concepts. They also have access to a network of investee companies in the region through MediaCorp’s strategic tie-ups.”

Another key benefit offered by the programme is its structured mentoring process tied to specific milestones. The Mediapreneur’s pool of mentors – who are experienced entrepreneurs and business leaders – work closely with their assigned start-ups to sharpen their business proposition and achieve ‘product-market fit’.  They also help refer the start-ups to prospective customers and guide them in their presentations to potential investors.

Tracy Wong, Co-founder, Infini Videos, said, “The Mediapreneur programme is ideal for us, with video being a key component of our solution. It’s been great having access to business units across MediaCorp. In less than two months, we’ve been introduced to experts like Joe Igoe, MediaCorp Chief Technology Officer and Dr Pete Kellock, founder of Muvee Technologies. Their knowledge of video and technology infrastructure and valuable feedback have saved us a ton of research, trial and error.”

Tan Yingchun, Co-founder, Spotted!, said, “MediaCorp is Southeast Asia’s premier media company and we couldn’t be more excited to be in The Mediapreneur programme. We’ve been able to tap the company’s real-world experience in delivering content as well as leverage its connections. All this will make a tremendous difference to Spotted!, especially in its early stages.”

The Mediapreneur is part of MediaCorp’s efforts to contribute to the growing start-up ecosystem in Asia and expand its own digital assets. In April, MediaCorp invested in a 52 per cent equity stake in the KLN Group, an Indonesian digital media company which owns several of Indonesia’s most successful web portals including kapanlagi.com. Earlier this month, MediaCorp also announced that it had formed a joint venture with Bridestory, one of Indonesia’s top wedding portals to make Bridestory a platform with the most comprehensive services for wedding couples in the region.

To access news article, click here: http://www.channelnewsasia.com/news/business/8-start-ups-selected-for/2002778.html


How will mobile phones shape future retail shopping experience?

As smartphones are becoming indispensable to our daily life, retailers are also being provided with tremendous opportunities to engage with consumers across multiple touch points via smartphones. From initial search to shopping to payment to follow up, smartphones can be integrated into every part along the shopping journey.

For example, Mary is looking for a new pair of running shoes in preparation for a running competition. She researches various models online via her mobile phone and choses few candidates that she will mostly purchase. On her way to the shopping mall, she can browse similar running shoes models with promotions that are recommended based on her searching history.

When getting closer to the shopping mall or the targeted outlet, via the location-based services, such as iBeacon technology, Mary is notified immediately via smartphone with the location of her chosen products, new arrivals, promotions, etc.

When at the product, Mary relishes the in-store experience as she can touch and see or try on the products, as the same time she can also take a snapshot of the product and seek for more information e.g., review comments or even price comparison of this product before purchasing. Similar models or promotion information about this product can also be recommended, helping Mary to compare and make wiser decisions.


With the selected product, Mary is now approaching the cashier counter to make payment. After the payment, she can simply tap her mobile phone on an e-receipt terminal, such as the Tapidata device, getting her e-receipt in real time on the mobile phone. With the same tap, Mary is also credited with rewards points from the purchasing store. E-receipts are automatically captured, organized and stored in both cloud and the mobile phone, facilitating Mary for any later return or warranty purposes. With the e-member cards in her phone, Mary can enjoy member discounts or rewards from different stores directly without carrying multiple cards.

With the e-receipt as a purchase proof and also an extension of the transaction, Mary can always connect to the store whenever she has some issues or feedback of the product that she purchased. She can also share her purchasing experience with friends easily via Facebook or Twitter easily.

With the help of smartphones and digitalization, Tapidata is dedicated to realize this and provide consumers a seamless and better shopping experience. Let’s ride with Tapidata and head toward there faster!

How Offline Shops Can Wow Customers Digitally!

Happy shopper w phone

After the boom of online shopping, questions have been raised on how offline shopping can retain current customers and attract online shoppers.

Offline shopping has built more credibility as customers can see, feel, and try the products, unlike online shopping, which none of these can be done and the credibility of the owner is unknown. Furthermore, pictures of the products are often doctored.

These advantages of offline shopping has been largely superseded by the advantages of online shopping such as:

  1. Easy access. Customers can view and order anytime and anywhere.
  2. Constant connection with customer. Customers can be reached with promotions and deals through an online communication channel.
  3. Personalised services. Customers can be recommended with preferred products based on their previous online shopping history.

On the other hand, hundreds of thousands of customers visit offline stores every day. However, the moment shoppers leave the stores, there is no channel of communication to reach them with promotions. Thus, offline stores have no clue of each customers’ preferences unless they are members. There is also no constant connections with offline shoppers, thus making it more challenging to provide personalised services to them at the right time.

To confront online shopping, offline businesses should renovate their customer relationship establishment process and provide customers with personalised services instead of traditional mass marketing.

The current approach of establishing customer relationship is through the traditional loyalty card program, which is relatively cumbersome as customers have to fill up a long form and is costly for stores to print and issue membership cards.

Are there other more cost-effective measures to establish customer relationship more seamlessly?

Thinking out of the box, the solution is through a digital platform to collect e-receipts and loyalty points in one tap with the mobile phone. Collected information allows merchants to better understand customers’ purchasing behavior, loyalty point usage and redemption patterns through data analytics. With that, they are more able to customise a relevant marketing message to send out to specific customer segments.

Customers will be wowed with such a service when they are able to store their receipts digitally for reimbursement, warranty or expense management purposes, and also be able to track their loyalty points and redeem items.

To discover how our digital solution can renovate your offline businesses, please check us out at: https://www.tapidata.com/portal/merchant/

Mobile phones for payment VS e-receipt & loyalty points retrieval – What do Singaporeans prefer?

Mobile walletThere has been an explosion in mobile-enabled products and services in developing countries across Asia Pacific lately to meet new customer needs. Recently, Near Field Communication (NFC) has been positioned to be the next-in-thing in the mobile payment services sector implemented by banks who are driving contactless payment. South Korea and Japan have amongst the highest adoption levels of NFC.

However, the adoption rate of NFC for payment in South-east Asia has not been outstanding yet, especially in Singapore.

Could it have been that customers are required to replace their SIM card for NFC payment and thus they would rather choose other convenient payment modes?

Or could it be that Singaporeans feel insecure paying with their mobile phones?

How do we reinforce the behaviour of customers to increase uptake of NFC technology if not for payment?

Tapidata has developed a unique technology that allows customers to tap their mobile phones or EZ link/Flaspay cards on the NFC device to retrieve e-receipts and loyalty points real-time into their mobile phones.

Tapiwallet App smartly organises their receipts and presents users an expenditure chart to track their spending. Customers do not have to keep countless number of receipts for reimbursement and warranty purposes. Furthermore, customers now have visibility of their loyalty points and would know when will be the right time to buy more, how much more, and when to redeem. That saves merchants a whole lot of money on receipt, loyalty card printing, and manpower to sort loyalty points manually.

With direct access to customers, merchants are able to send out customised promotional adverts to various customer segments based on their preferences through Tapidata’s marketing intelligence capabilities.

For more information, go to https://www.tapidata.com/

Download Tapiwallet at your Playstore today!

Sign up now at https://www.tapidata.com/portal/customer/signup!

Make life easier with Tapidata in 2015!


The beginning of a new year is always a great opportunity to evaluate your spending and needs, and identify chances to save money and go forward.

New Year’s resolutions do not just mean to go to gym more often or eat a better diet—they can also be a chance to make some much-needed changes to yourself to make life much easier and better. Receipt and expense management is becoming an increasingly important part in our daily life. It is tedious, time-consuming but necessary in many cases, like warranty, replacement, and reimbursement purposes. Here are three resolutions that Tapidata can help:

Get organized: Tapidata can help you get your digital receipt on the mobile phone right after purchase. At the same time, it is automatically organized by time, stores, and categories (like food, beauty, sports, etc.) for you. Beautiful graphs will tell you clearly where your money goes, saving your hours.

Be more assertive: This advice has implications that touch on virtually every facet of life. When it comes to expense management, assertiveness will assure that you are aware with your spending, for example on fast food, and help you to be more mindful of all purchases your make for your health purposes.

Be more wise in spending: When comes to deals and promotions, going for something that you need not something that is cheap. Tapidata knows your preference and needs better and can provide you the right deals at the right time.

Join Tapidata now and make a difference in 2015!

For more information, visit https://www.tapidata.com today!

TapiWallet mobile app is available at Google Playstore!

Season of giving, a season of expense tracking

Shopping girls

Christmas can be a costly occasion and retailers are upbeat about sales this season, especially online retailers. Singaporean shoppers are turning to their mobile devices for their shopping needs this season as they hunt for the best bargains and place orders just in time for Christmas. Smart phones and tablets are expected to account for 17% of all online sales till Christmas.

But are Singaporeans as savvy about using their hand-held technologies for expense or receipt management purposes?

With multiple purchases this season, we keep stacks of receipts especially from high-ticket items that have warranties and forget to manage our expenses effectively. Overtime, our receipts’ ink fade or we lose our receipts. That’s the worst that could happen if we can’t return our faulty expensive item.

What’s the best way to overcome this?

Store your receipts digitally in your mobile phone and manage your expenses with ease.

What better way to enjoy Christmas with such simplicity.

Download Tapiwallet at your Playstore today!

Sign up now at https://www.tapidata.com/portal/customer/signup!

For more information, visit https://www.tapidata.com/portal/customer/ today!