MediaCorp selects eight innovative start-ups for its Mediapreneur incubator
Singapore, 23 July 2015 – Singapore media company MediaCorp today announced the selection of eight innovative start-ups for the Mediapreneur, its incubator programme to nurture high potential technology companies for the media industry.
The Mediapreneur provides start-ups with seed funding, intellectual property, mentoring, a conducive working environment and networking opportunities to charge their growth and development into successful innovation companies.
The selected start-ups are:
1) Infini Videos, which provides a fast and inexpensive application for video professionals to edit and publish mobile-oriented interactive videos
2) Nomster, offering a fun mobile gaming and food application that redefines customer engagement for F&B outlets
3) Spotted!, which puts a creative spin on gaming to counter the lack of customer attention and engagement in traditional advertisements
4) Singapore Volaire, providing a mobile platform for merchants selling perishable products to offer special deals to potential customers in close proximity, quickly and effectively
5) Voice2Choice, delivering a revolutionary technology that produces synthesised voice that is personalised using the vocal characteristics of individual speakers
6) eOasia, presenting an online booking platform offering unique personalised travel experiences in Asia to travellers looking beyond traditional holiday tours
7) Tapi Data Solutions, developing a novel e-receipt technology which improves checkout efficiency at the point-of-sale while allowing retailers to gather valuable customer insights
8) Muuyu, offering a novel solution that connects teachers and students online in real-time across the world for interactive wellness classes
These start-ups were selected from a strong pool of 80 applicants. On the selection criteria, Dr Francis Yeoh, Executive Director of the Mediapreneur programme, said, “A combination of business acumen, technical skills and importantly, the ability to deliver were key determinants in our decisions, but we also paid a lot of attention to the drive, determination and hunger for success that each team demonstrated.”
Mr Guillaume Sachet, MediaCorp’s Head of Strategic Planning said, “We are delighted to open our doors to these eight start-ups whom we have carefully selected. Once admitted to the programme, they have access to MediaCorp’s proprietary content and our media platforms to validate their hypotheses, tweak their business model and pivot from their original concepts. They also have access to a network of investee companies in the region through MediaCorp’s strategic tie-ups.”
Another key benefit offered by the programme is its structured mentoring process tied to specific milestones. The Mediapreneur’s pool of mentors – who are experienced entrepreneurs and business leaders – work closely with their assigned start-ups to sharpen their business proposition and achieve ‘product-market fit’. They also help refer the start-ups to prospective customers and guide them in their presentations to potential investors.
Tracy Wong, Co-founder, Infini Videos, said, “The Mediapreneur programme is ideal for us, with video being a key component of our solution. It’s been great having access to business units across MediaCorp. In less than two months, we’ve been introduced to experts like Joe Igoe, MediaCorp Chief Technology Officer and Dr Pete Kellock, founder of Muvee Technologies. Their knowledge of video and technology infrastructure and valuable feedback have saved us a ton of research, trial and error.”
Tan Yingchun, Co-founder, Spotted!, said, “MediaCorp is Southeast Asia’s premier media company and we couldn’t be more excited to be in The Mediapreneur programme. We’ve been able to tap the company’s real-world experience in delivering content as well as leverage its connections. All this will make a tremendous difference to Spotted!, especially in its early stages.”
The Mediapreneur is part of MediaCorp’s efforts to contribute to the growing start-up ecosystem in Asia and expand its own digital assets. In April, MediaCorp invested in a 52 per cent equity stake in the KLN Group, an Indonesian digital media company which owns several of Indonesia’s most successful web portals including kapanlagi.com. Earlier this month, MediaCorp also announced that it had formed a joint venture with Bridestory, one of Indonesia’s top wedding portals to make Bridestory a platform with the most comprehensive services for wedding couples in the region.
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