How will mobile phones shape future retail shopping experience?

As smartphones are becoming indispensable to our daily life, retailers are also being provided with tremendous opportunities to engage with consumers across multiple touch points via smartphones. From initial search to shopping to payment to follow up, smartphones can be integrated into every part along the shopping journey.

For example, Mary is looking for a new pair of running shoes in preparation for a running competition. She researches various models online via her mobile phone and choses few candidates that she will mostly purchase. On her way to the shopping mall, she can browse similar running shoes models with promotions that are recommended based on her searching history.

When getting closer to the shopping mall or the targeted outlet, via the location-based services, such as iBeacon technology, Mary is notified immediately via smartphone with the location of her chosen products, new arrivals, promotions, etc.

When at the product, Mary relishes the in-store experience as she can touch and see or try on the products, as the same time she can also take a snapshot of the product and seek for more information e.g., review comments or even price comparison of this product before purchasing. Similar models or promotion information about this product can also be recommended, helping Mary to compare and make wiser decisions.

receipt

With the selected product, Mary is now approaching the cashier counter to make payment. After the payment, she can simply tap her mobile phone on an e-receipt terminal, such as the Tapidata device, getting her e-receipt in real time on the mobile phone. With the same tap, Mary is also credited with rewards points from the purchasing store. E-receipts are automatically captured, organized and stored in both cloud and the mobile phone, facilitating Mary for any later return or warranty purposes. With the e-member cards in her phone, Mary can enjoy member discounts or rewards from different stores directly without carrying multiple cards.

With the e-receipt as a purchase proof and also an extension of the transaction, Mary can always connect to the store whenever she has some issues or feedback of the product that she purchased. She can also share her purchasing experience with friends easily via Facebook or Twitter easily.

With the help of smartphones and digitalization, Tapidata is dedicated to realize this and provide consumers a seamless and better shopping experience. Let’s ride with Tapidata and head toward there faster!

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How Offline Shops Can Wow Customers Digitally!

Happy shopper w phone

After the boom of online shopping, questions have been raised on how offline shopping can retain current customers and attract online shoppers.

Offline shopping has built more credibility as customers can see, feel, and try the products, unlike online shopping, which none of these can be done and the credibility of the owner is unknown. Furthermore, pictures of the products are often doctored.

These advantages of offline shopping has been largely superseded by the advantages of online shopping such as:

  1. Easy access. Customers can view and order anytime and anywhere.
  2. Constant connection with customer. Customers can be reached with promotions and deals through an online communication channel.
  3. Personalised services. Customers can be recommended with preferred products based on their previous online shopping history.

On the other hand, hundreds of thousands of customers visit offline stores every day. However, the moment shoppers leave the stores, there is no channel of communication to reach them with promotions. Thus, offline stores have no clue of each customers’ preferences unless they are members. There is also no constant connections with offline shoppers, thus making it more challenging to provide personalised services to them at the right time.

To confront online shopping, offline businesses should renovate their customer relationship establishment process and provide customers with personalised services instead of traditional mass marketing.

The current approach of establishing customer relationship is through the traditional loyalty card program, which is relatively cumbersome as customers have to fill up a long form and is costly for stores to print and issue membership cards.

Are there other more cost-effective measures to establish customer relationship more seamlessly?

Thinking out of the box, the solution is through a digital platform to collect e-receipts and loyalty points in one tap with the mobile phone. Collected information allows merchants to better understand customers’ purchasing behavior, loyalty point usage and redemption patterns through data analytics. With that, they are more able to customise a relevant marketing message to send out to specific customer segments.

Customers will be wowed with such a service when they are able to store their receipts digitally for reimbursement, warranty or expense management purposes, and also be able to track their loyalty points and redeem items.

To discover how our digital solution can renovate your offline businesses, please check us out at: https://www.tapidata.com/portal/merchant/

Make life easier with Tapidata in 2015!

2015

The beginning of a new year is always a great opportunity to evaluate your spending and needs, and identify chances to save money and go forward.

New Year’s resolutions do not just mean to go to gym more often or eat a better diet—they can also be a chance to make some much-needed changes to yourself to make life much easier and better. Receipt and expense management is becoming an increasingly important part in our daily life. It is tedious, time-consuming but necessary in many cases, like warranty, replacement, and reimbursement purposes. Here are three resolutions that Tapidata can help:

Get organized: Tapidata can help you get your digital receipt on the mobile phone right after purchase. At the same time, it is automatically organized by time, stores, and categories (like food, beauty, sports, etc.) for you. Beautiful graphs will tell you clearly where your money goes, saving your hours.

Be more assertive: This advice has implications that touch on virtually every facet of life. When it comes to expense management, assertiveness will assure that you are aware with your spending, for example on fast food, and help you to be more mindful of all purchases your make for your health purposes.

Be more wise in spending: When comes to deals and promotions, going for something that you need not something that is cheap. Tapidata knows your preference and needs better and can provide you the right deals at the right time.

Join Tapidata now and make a difference in 2015!

For more information, visit https://www.tapidata.com today!

TapiWallet mobile app is available at Google Playstore!

Season of giving, a season of expense tracking

Shopping girls

Christmas can be a costly occasion and retailers are upbeat about sales this season, especially online retailers. Singaporean shoppers are turning to their mobile devices for their shopping needs this season as they hunt for the best bargains and place orders just in time for Christmas. Smart phones and tablets are expected to account for 17% of all online sales till Christmas.

But are Singaporeans as savvy about using their hand-held technologies for expense or receipt management purposes?

With multiple purchases this season, we keep stacks of receipts especially from high-ticket items that have warranties and forget to manage our expenses effectively. Overtime, our receipts’ ink fade or we lose our receipts. That’s the worst that could happen if we can’t return our faulty expensive item.

What’s the best way to overcome this?

Store your receipts digitally in your mobile phone and manage your expenses with ease.

What better way to enjoy Christmas with such simplicity.

Download Tapiwallet at your Playstore today!

Sign up now at https://www.tapidata.com/portal/customer/signup!

For more information, visit https://www.tapidata.com/portal/customer/ today!

Reference:

http://sbr.com.sg/information-technology/news/tablets-and-smartphones-top-singaporean-shopping-lists-holiday-season#sthash.1TsCFx8I.dpuf